Soup Stock TOKYO
Thermostat cart（prototype）

2006

CD: Tatsuya Matsui
CCD: Kanako Homan, Marika Hayashi
D: Kanako Homan
TC: Tokyo SHIMAZU, SATACO LTD.
P: Masao Okamoto
CL: Smiles Co., ltd

Soup Stock Tokyo is a new urban café-style fast food deli where “additive-free soup to eat” is served, in which chemical seasoning, synthetic sweetener, preservative, and artificial coloring are not used. Life scene with soup has become a Tokyo lifestyle. We have got involved in a new business project that goes beyond the café-style deli to sell soup from a mobile cart. It is also planned to sell soup to the people working at offices in high-rise buildings in redeveloped areas. The concept that we proposed is a “bee.” In this image, bees deliver honey (soup) as a metaphor of happiness from their beehive to a city. The amount of soup to be carried by the cart was calculated based on the sales targeted for a day, and the size of an elevator was also counted to verify the appropriate size of the cart. We also made research on the case studies of mobile shops. Soup, bread, and rice were arranged so as not to take up too much space, and a cash desk was added on the cart. The drawer-style thermostat box can store 80 cups of soup at a time. From the menu with photographs on the side, customers make an order. It is also equipped with foot-brakes, and it was experimentally used at Echika (a subway shopping mall) at Omotesando in Tokyo.