CD: Tatsuya Matsui, IRIS VAN HERPEN
Space Design: Tatsuya Matsui
Music: Ametsub
Project Planing: I&S BBDO
CL: Sogo & Seibu Co., Ltd.
Movie: Tetsuo Oyama、Tadahiro Yoshikawa
P: Masateru Katsu
The Dutch designer and creator of ‘wearable artworks’ Iris Van Herpen is an ongoing inspiration. We contributed the space design for an exhibition of her clothes from August 21st to September 6th 2015, held at Shibuya Seibu Department Store to mark the store's renewal. The exhibition featured looks from Van Herpen’s archive up until 2015, as well as some 3-D printed pieces that gave a sense of what is to come in the near future. I was particularly inspired by her declaration that, ‘For me fashion is an expression of art that is very close related to me and to my body. I see it as my expression of identity combined with desire, moods and cultural setting.’
We designed the space with two distinct sections. First was the area leading to the exhibition entrance. In order to entice people into the space, we tried to give the impression of entering a different universe—Iris’ universe—by creating an area formed from both straight and curved planes. Here, the walls, floor and ceiling were all white. Inside the exhibition venue, the walls were entirely black, and the exhibits were picked out by spotlights so that they appeared to be floating, giving off their own auras. The six spotlights were floor-mounted and programmed to move around three-dimensionally. The design of the delicate lights moving in this space imbued Van Herpen’s clothes, which are also her message, with a stunning sense of vitality.