The marmaid's memory
Umeda Hankyu show window display design　

2003

CD: Tatsuya Matsui
CCD: Tatsuya Matsui, Motoi Nakamikawa
D: Tatsuya Matsui, Motoi Nakamikawa
TC: Color Kinetics Japan Incorporated
P: Koji Horiuchi
CL:RICHEMONT F&A JAPAN LIMITED

At Umeda Station in Osaka where more than 50,000 people come and go every day is a 70m-long show window. It is a three-dimensional medium of a city that sends information. We designed this place at the request of fashion brand Chloe. We thought it was necessary to compose successive stories for this window that gives us an impression of urban flow. So, we made a proposal to use a scene from the famous fairy tale Little Mermaid, where she was disappearing in bubbles, and images she remembered from above ground were repeated as a refrain in the design. The mermaid must have had special sentiment for shoes and skirts. They were arranged with geometrical objects in different scenes. In addition, a lighting system was structured so that 20,000 LED lights installed all over the ceiling can be controlled with one PC. With lights fading out, wavering, or flashing, the moment that the mermaid was passing away was expressed as a fantasy.